ELI
ELI                                                                             
ELI - Ellies Holdings Limited - Dealing in Securities                           
Ellies Holdings Limited                                                         
(Incorporated in the Republic of South Africa)                                  
(Registration number: 2007/007084/06)                                           
JSE code: ELI & ISIN: ZAE000103081                                              
("the company")                                                                 
DEALING IN SECURITIES                                                           
Shareholders are advised of the following information, relating to the dealing  
in securities by a director of a major subsidiary of the company:               
                                                                                
Director:                            Gavin Melville                             
Name of subsidiary company:          Ellies (Proprietary) Limited               
Transaction date:                    4 February 2010                            
Class of securities:                 Ordinary shares                            
Price:                               R2.00                                      
Number of securities:                80,000                                     
Total value:                         R160,000.00                                
Nature of transaction:               Purchase                                   
Nature and extent of interest:       Direct beneficial                          

Clearance to deal was received as required in terms of the JSE`s Listings       
Requirements.                                                                   
5 February 2010                                                                 
Designated advisor                                                              
Java Capital (Proprietary) Limited                                              
Date: 05/02/2010 15:34:02 Produced by the JSE SENS Department.                  
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